Client
SheCanPlay
Type
Visual identity & interactive web experience
Date & Duration
November 2025, 3 weeks
Description
A visual identity and interactive web experience for SheCanPlay, a Danish music community supporting young women and gender minorities pursuing professional careers in music. The project combines playful digital branding, coded tools and community-focused storytelling.
The concept behind the project was 'Introducing'. The idea that SheCanPlay introduces its members to the music industry, to opportunities and to each other. This idea shaped both the visual identity and the interactive digital tools.
As part of the coded experience, we developed a dot generator allowing users to upload images or videos and transform them into animated dotted visuals with customisable controls for size, density and colour.
The identity system was built around dots as a core graphic element, inspired by rhythm, sound and community structures. Hand-drawn doodles and bold pink tones were used to create a playful and energetic visual universe.
I also developed a live music visualiser reacting to audio input in real time. Bass frequencies controlled movement and scale, while midrange and treble affected the visual density and colour system.
Mapping SheCanPlay’s visual touchpoints across events, social media and community platforms.
Researching music communities and organisations to identify visual positioning and tone.
Developing concepts around movement, rhythm, community and accessibility.
Collecting references from music culture, experimental typography and digital aesthetics.
Exploring hand-drawn graphic elements and playful visual systems.
Testing colour systems, layouts and responsive web interactions.
Designing wireframes and interactive experiences for the final platform.
Applying the identity across social content, motion and coded tools.