Client
Ready Set Spaghetti (Fictional)
Type
Visual identity
Date & Duration
January 2025, 3 weeks
Tools
HTML, CSS & JavaScript
Adobe Illustrator
Link
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Description
A visual identity for Ready Set Spaghetti, a fictional fast food restaurant inspired by retro Italian-American diners, mascot culture and nostalgic fast food branding.
Ready Set Spaghetti was developed as a fictional fast food universe inspired by retro American diners and Italian-American visual culture.
The project explored typography, mascot design and nostalgic branding systems across packaging, menus and kiosk interfaces.
Researching existing fast food branding and mascot systems.
Collecting references from retro diners and Italian-American food culture.
Developing typography and graphic systems for the identity.